Nanjing, China, Aug. 10, 2023 (GLOBE NEWSWIRE) -- Ostin Technology Group Co., Ltd. (the "Company") (Nasdaq: OST), a supplier of display modules and polarizers in China, today announced the Company plans to launch its new smartwatch products, M4 and GT8-PRO, through one of the most popular Chinese short-video platforms. These smartwatch products are expected to be officially available for purchase on Douyin (TikTok) platform in the third quarter this year. The Company is also expected to market and sell its smartwatch products through other popular short-video platforms, including Kuaishou (Kwai) and WeChat Channel.
The Company aims to boost its sales through live streaming, fans communities and advertising on social media platforms. The Company expects the two smartwatch products to have strong sales performance via these new media platforms in the first year after the launch.
Both M4 and GT8-Pro smartwatches provide advanced health and fitness tracking functions, including exercise reminders and sleep tracking tools to help users monitor and improve their overall health and well-being. Other key features include built-in GPS, voice assistants, and integration with mobile applications such as Alipay. The built-in GPS function allows users to record their outdoor workouts and to check real-time pace and distance statistics. The smartwatches also offer on-screen guided breathing sessions to help users reduce stress, and the sleep tracking function with advanced sensors to record sleep patterns and to provide guidance on improving sleep quality.
Mr. Tao Ling, Chairman and CEO of the Company commented: “We are excited to launch our new smartwatch products, which we believe represent the next evolution in wearable technology. With its advanced features, sleek design, and intuitive user experience, we are confident that this product will be well-received by our customers and they will help us grow our market share in the coming years.”
“Short video live streaming platforms such as Douyin (TikTok), WeChat Channel and Kuaishou (Kwai) are strong tools to help promote and sell products in China. According to a report by the National Information Center, the market size for live streaming e-commerce in 2020 reached RMB433 billion (US$60 billion), with a year-on-year growth of 71.8%. Douyin, Kuaishou and WeChat are the main platforms in this market, with daily active users of 420 million, 250 million and 500 million respectively, according to data by QuestMobile. We will use these platforms to target specific audiences with tailored content, attract viewers with interactive features, and build trust and influence for our Ostin brand through live streaming, in order to boost sales and profits.”
“We are confident that our sales strategy will help increase our brand awareness, engage our customers, and drive sales. We remain committed to research and development of more consumer electronics products to ensure that we continue to offer our customers the best user product experience and advanced wearable technology. We look forward to seeing the positive impact our future product line will have on our business and the industry as a whole.”
About Ostin Technology Group Co., Ltd.
Founded in 2010, the Company is a supplier of display modules and polarizers in China. The Company designs, develops, and manufactures TFT-LCD display modules in a wide range of sizes and customized sizes which are mainly used in consumer electronics, outdoor LCD displays, and automotive displays. The Company also manufactures polarizers used in the TFT-LCD display modules. The Company also provides research and development services to branded original design manufacturers.
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